The Backstory, from Susan Serra
Both my parents, having grown up just outside of Copenhagen, left their hometown after they married and immigrated to the U.S via ship in 1949. They kept in touch with family through infrequent trips back to their Danish homeland (air travel was a big deal then, and you dressed up!) They also kept up with family through letters and phone calls, in the early days with the assistance of an international telephone operator. And family came to visit us too.
My childhood home had all the trappings of Danish Modern/Mid Century design with authentic Scandinavian art, accessories, and furnishings. It was a sort of an "IV drip" exposure to Scandinavian design, day after day, year after year.
From a young age, I traveled to visit my large family in Denmark and Norway, always taking photos of their homes which I treasure to this day. Those trips became more frequent over the years. As a teenager, given money from my grandmother while on a trip there, I purchased a beautiful ceramic bowl which still graces my home. It was to be an early sign of my love of Scandinavian design.
I eventually started my own design firm with a focus on kitchens and baths, building a national reputation over 25+ years and continued to visit my family in Denmark, even more frequently, buying lots of art and collectibles from Scandinavia.
During this time, professionally, my award-winning design work was (and still is) widely published nationally. I have served as brand consultant to major kitchen and bath industry brands, as a speaker on kitchen design in the US and abroad, and as a go-to source for the media on kitchen design.
All along, I had a secret wish to one day bring these beautiful things that are so personal to me and my family, now special to MY children, to newly found kindred spirits in the U.S. who also appreciate and love this aesthetic. And, so, one day my daughter, Kelly, said to me, "let's bring the dream to life." And Scandinavian Made was born! It's a labor of love, joy, fun, and reflects a profound respect for Scandinavian artisans.